Stats & Memberships Report: November 2012

How do you know when to celebrate an anniversary with something that lives online? I guess in our case, the date our domain name was registered is going to count which was on Sunday, November 13, 2011 – happy 1st birthday ProSwimWorkouts!

This month we welcomed two new contributing coaches to ProSwimWorkouts – Coach Lance Huber of Luther College and Coach Kevin Pierce of Gabrini College – both of them have shared workouts already.

Traffic and Other Metrics

Visitor Analytics November 2012
Overall traffic graph from our Google Analytics Account.
Site Visitors: 3,184 (+28.5%)
Page Views: 10,591 (+18.2%)
Twitter Followers: 783 (+10.5%)
Facebook Fans: 284 (+10.5%)
# of Workouts posted: 25

Top 5 Workouts in November

  1. Nov 13, 2012 – T2 Aquatics (Free Workout)
  2. Nov 19, 2012 – T2 Aquatics (Free Workout)
  3. Nov 21, 2012 – T2 Aquatics (Free Workout)
  4. Nov 9, 2012 – T2 Aquatics (Free Workout)
  5. Stanford Kicking (Free Workout)

Memberships (Income)

Unfortunately, we didn’t have any new premium members join this month. And as I have mentioned before, I want to make sure that 100% of the revenue created from ProSwimWorkouts goes back to the swimming community and as the person who launched this project, I’m “donating” what’s needed to run the site. My transparency policy of course applies to those “expenses” and I will publish the cost to run the site soon.

You can find more information on exact membership numbers and how we split the premium memberships revenue with our contributing coaches on our “How We Make A Difference” page.

Conclusion

The most intriguing part of ProSwimWorkouts for me was the idea of having a platform to share my workouts, ideas, opinions and more with other coaches around the world. But as it all came to life over the past year, I started to realize there could be much more to it. Maybe there’s a way for coaches contributing to ProSwimWorkouts to help support their teams (or athletes) through our membership options.

I would like to hear from you what you think about our premium subscription models — what can we do to improve and have more people join us in our effort to empower coaches and their athletes around the world? Send us your opinion or let us know in the comments!


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